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Every successful business is backed by a unique and hard-working brand strategy. By getting to grips with your competitors, customers’ wants and needs, and the ever-changing trends within your own industry, you’ll be able to remain profitable and relevant. With so many ways to market your business, jumping in without a solid brand strategy in place is a costly mistake that could leave you feeling deflated. But that’s where we come in. Years of branding strategy experience has kept us up to date with what it takes to create a solid brand identity. Once we’ve defined this, it becomes a little easier to establish brand positioning and create strategic marketing campaigns that make a real difference. Remember, it’s never too late to implement branding strategy that leverages the strengths of your business! If you’re wanting to know a little more, read on. OUR BRAND CONSULTING SERVICES INCLUDE: Brand audit Before any strategy can be developed and deployed, we like to conduct a brand audit. This takes a closer look at your existing corporate identity and marketing collateral to evaluate the type of message being sent to your target market. We’ll weigh up your website, copywriting, logos, colour combos and even your graphics to make sure that your brand is consistent and well represented. Brand consulting Raise your hand if you’ve ever had aspirations for your brand but lacked the strategic intent to make them happen… (We thought so!) So, if you’ve got the dreams (point A), we’ve got the strategy to power them and get you to point B. With quality insights, trusted advice and sound strategies, you could take your brand wherever you’d like it to go! Campaign development A smart brand needs even smarter campaigns! Whether you’re a start-up or a long-standing enterprise, we’ve got the campaign development know-how to help you propel your business to exciting new heights and secure your brand’s fame in the process. Campaign implementation So, you’ve got a campaign, but how do you get the ball rolling? At Coffee Creative, we’ve got an implementation plan that covers everything from strategy to practical logistics that makes sure it’s all smooth sailing towards success. To find out what our brand consulting and brand positioning services could do for your business, contact us today.
DURBAN GIRLS COLLEGE
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